Impact Snapshot
🧑💼 Reduced support ticket volume by minimizing data-related requests
😊 Improved user satisfaction by streamlining campaign planning workflows
⏱️ Saved internal teams time by eliminating repetitive reporting tasks
💡 Laid the foundation for data-driven autonomy that scales across future ad formats
Context
Pushground is a self-service advertising platform specialised in Push Notification Ads that offers comprehensive advertising and ad optimisation solutions for ad agencies, marketers, and affiliates.
Advertisers looking to reach a global target audience with high-quality human traffic can use Pushground to create, launch, optimise, and scale push notification ad campaigns in just minutes.
Goals of the Project
Design a comprehensive and user-friendly solution that enables advertisers to access up-to-date inventory data and cost-per-click rates. This will assist them in finding the right business opportunities for their push ad campaigns independently, reducing their reliance on account managers.
Other goals associated to this project were:
Decrease the number of supply tickets related to data requests and queries
Improve user satisfaction
Drive increased revenue for Pushground
The Solution
The Problem
Advertisers face inefficiencies when accessing updated inventory data and cost-per-click rates. This reliance on account managers often hampers their campaign planning and execution.
The Audience
Advertisers
The primary users were advertisers who needed updated data to plan and make informed decisions about their campaigns.
Internal Team
The secondary users were internal teams, Demand and Supply, who felt the constant burden of frequent report requests.
The Guiding Principles
We establish guiding principles that shape our approach to finding the best solutions. These principles provided a framework for evaluating our solutions:
🚗 User Autonomy:
Offering independent access to inventory, cot-per-click rates and volume data.
😍 Enhanced User Experience:
Improving the user experience with search, interactivity, and relevant data.
⚡ Time and Resource Optimization:
Streamlining team workflow to boost productivity and shift focus to more strategic tasks.
Lessons Learned
Clear Data Access is Crucial: Ensuring efficient and straightforward access to data is vital for empowering advertisers to make informed decisions, enhancing their campaign strategies.
Focus on Specific Jobs-to-be-Done: Addressing all related tasks simultaneously can lead to confusion and complexity. It's essential to prioritize and tackle specific jobs-to-be-done one at a time, ensuring clarity and user understanding.
Streamlined Workflows Boost Satisfaction: Simplifying workflows and processes significantly enhances user satisfaction. A seamless experience reduces frustration and encourages users to engage more effectively with the platform.
Maintain an Incremental Approach with Vision: Balancing incremental improvements with an overall vision is key. While addressing immediate needs, it's crucial to keep the broader vision in mind. This approach ensures that the product evolves coherently while meeting user demands.
