Designing digital products & building them with AI
Designing digital products & building them with AI
Hi! I’m Rocío a product designer with Business background and builder heart.
Hi! I’m Rocío a product designer with Business background and builder heart.
Work
Featured
2026
2025
2024
2023
2022
2021
Featured
2026
2025
2024
2023
2022
2021
Featured
2026
2025
2024
2023
2022
2021
About
About
Hey there! I'm Rocío, a product designer based in Barcelona, Spain ☀️.
I have experience with B2C and B2B products across design, business, and now building with AI. I bring clarity and order wherever I go. My core descriptors are:
User advocate: I bring the user's voice into every room I'm in.
Translator: I meet people where they are, whether that's an engineer, a PM, or a stakeholder.
Business-minded: I connect design decisions to what the business is actually trying to achieve.
Connector: I bring people together around a shared goal or problem.
Builder: AI lets me take ideas from concept to working prototype myself.
User advocate: I bring the user's voice into every room I'm in.
Translator: I meet people where they are, whether that's an engineer, a PM, or a stakeholder.
Business-minded: I connect design decisions to what the business is actually trying to achieve.
Connector: I bring people together around a shared goal or problem.
Builder: AI lets me take ideas from concept to working prototype myself.
Testimonials
Andrea Villa
UX/UI Designer, Freelance
"Rocio is designing a highly complex and innovative solution with the potential to revolutionize how parents purchase baby products. It has been a genuine pleasure to assist her, connecting the insights from her research with the most relevant design solutions to meet both users' needs and business goals."
JUNE 2024
Maria Tsibranska
Account Manager, Pushground
"I had the privilege of working with Rocio at Pushground, and I can confidently say that she is one of the most passionate and detail-oriented people I've had the pleasure of collaborating with.
Rocio possesses a unique ability to listen attentively and delve deep into problems, ensuring that she understands them thoroughly before proposing solutions.
What sets Rocio apart, however, is her exceptional teamwork. Even when I approached her with tasks outside her immediate expertise, she eagerly and passionately contributed her insights and support. She consistently goes the extra mile to research and combine her analytical and creative talents to deliver innovative solutions and help those around her.
If you're seeking a dedicated, detail-oriented, and collaborative product designer who can deliver exceptional results, I wholeheartedly recommend Rocio. She is a valuable asset to any team, and I have no doubt that she will continue to excel in her career."
OCT 2023
Laura Buena
Marketing Specialist, Pushground
"I had the privilege of working closely with Rocio. This past year has shown me her passion for creating, visually appealing, and intuitive interfaces.
One of the things that sets Rocio apart is her collaborative spirit and her effective communication and problem-solving skills have been invaluable in our projects, she is always looking to improve the user experience and carry out A/B tests to find the best solutions.
She has an innate ability to understand user needs and translate them into visually stunning interfaces that not only look great but also enhance the overall user experience.
I have no doubt that Rocio will continue to excel in her career as a UI/UX Product Designer and will be an asset to any team fortunate enough to have her. She is not only a talented designer but also a wonderful colleague and team player."
OCT 2023
Irina Vaskova
Head of Demand, Pushground
"Rocio is one of the most responsible person with whom I was glad to work with.
Rocio made an invaluable asset to our team. She consistently demonstrated exceptional design skills and a deep understanding of user experience as a product designer. Her contributions played a pivotal role in enhancing our platform's usability and aesthetics.
In only few months she has completely understood our industry which is not that easy, she was always asking questions for better understanding and digging into all possible informational channels. Her ability to grasp the complexities of our industry allowed her to create user-centric designs that resonated with our clientele.
The whole team was appreciating her as a part of us!"
OCT 2023
David Martínez
CEO, Pushground
"I had the pleasure of working with Rocío, whose curiosity and effectiveness always stood out.
As a Product Designer, Rocío demonstrated an exceptional combination of UX skills and good design, a rare and valuable mix in the field.
Her ability to communicate ideas clearly and effectively complemented her technical skills, making her stand out in both the creative and practical aspects.
In summary, Rocío is an outstanding team player and an incredible asset to any team looking to innovate and execute with excellence."
dec 2023
Danelia Rios
Head of Operations, Pushground
"I worked with Rocio at Pushground and I can tell she is the most dedicated person ever, she has a unique ability to take complex projects and turn them into beautifully designed, user-friendly products. One of Rocio's standout qualities is her collaborative spirit. She excels at working within cross-functional teams, effectively communicating her ideas, and incorporating feedback from various collaborators. Her positive attitude and willingness to listen to others' perspectives make her a pleasure to work with.
In addition to her professional abilities, Rocio is a person of great integrity and character. She approaches challenges with a can-do attitude, always seeking solutions and showing a remarkable level of resilience."
OCT 2023
Enrique Nogales
COO, ProntoPiso
"It has been a pleasure working with Rocío, very professional and detail-oriented. She successfully implemented a project development and prioritization methodology in the company that will undoubtedly be very helpful. I wish her the greatest success."
MAR 2022
Natalia Rodríguez
QA Analyst, ProntoPiso
"Rocío helped improve the definitions and functional documentation in the company, streamlining communication between the development team and the business, facilitating the tasks of new projects. She is very professional in her work and always motivated to learn."
JAN 2022
Víctor Merino
CTO, ProntoPiso
"Rocío has taken on an important challenge within the company; she has assisted in gathering requirements and communicating them to the technology department.
She is a highly proactive person with great attention to detail who does not hesitate to go the extra mile. She is eager to continue growing in the Product area, which adds an extra layer of motivation."
DEC 2021
Testimonials
Andrea Villa
UX/UI Designer, Freelance
"Rocio is designing a highly complex and innovative solution with the potential to revolutionize how parents purchase baby products. It has been a genuine pleasure to assist her, connecting the insights from her research with the most relevant design solutions to meet both users' needs and business goals."
JUNE 2024
Maria Tsibranska
Account Manager, Pushground
"I had the privilege of working with Rocio at Pushground, and I can confidently say that she is one of the most passionate and detail-oriented people I've had the pleasure of collaborating with.
Rocio possesses a unique ability to listen attentively and delve deep into problems, ensuring that she understands them thoroughly before proposing solutions.
What sets Rocio apart, however, is her exceptional teamwork. Even when I approached her with tasks outside her immediate expertise, she eagerly and passionately contributed her insights and support. She consistently goes the extra mile to research and combine her analytical and creative talents to deliver innovative solutions and help those around her.
If you're seeking a dedicated, detail-oriented, and collaborative product designer who can deliver exceptional results, I wholeheartedly recommend Rocio. She is a valuable asset to any team, and I have no doubt that she will continue to excel in her career."
OCT 2023
Laura Buena
Marketing Specialist, Pushground
"I had the privilege of working closely with Rocio. This past year has shown me her passion for creating, visually appealing, and intuitive interfaces.
One of the things that sets Rocio apart is her collaborative spirit and her effective communication and problem-solving skills have been invaluable in our projects, she is always looking to improve the user experience and carry out A/B tests to find the best solutions.
She has an innate ability to understand user needs and translate them into visually stunning interfaces that not only look great but also enhance the overall user experience.
I have no doubt that Rocio will continue to excel in her career as a UI/UX Product Designer and will be an asset to any team fortunate enough to have her. She is not only a talented designer but also a wonderful colleague and team player."
OCT 2023
Irina Vaskova
Head of Demand, Pushground
"Rocio is one of the most responsible person with whom I was glad to work with.
Rocio made an invaluable asset to our team. She consistently demonstrated exceptional design skills and a deep understanding of user experience as a product designer. Her contributions played a pivotal role in enhancing our platform's usability and aesthetics.
In only few months she has completely understood our industry which is not that easy, she was always asking questions for better understanding and digging into all possible informational channels. Her ability to grasp the complexities of our industry allowed her to create user-centric designs that resonated with our clientele.
The whole team was appreciating her as a part of us!"
OCT 2023
David Martínez
CEO, Pushground
"I had the pleasure of working with Rocío, whose curiosity and effectiveness always stood out.
As a Product Designer, Rocío demonstrated an exceptional combination of UX skills and good design, a rare and valuable mix in the field.
Her ability to communicate ideas clearly and effectively complemented her technical skills, making her stand out in both the creative and practical aspects.
In summary, Rocío is an outstanding team player and an incredible asset to any team looking to innovate and execute with excellence."
dec 2023
Danelia Rios
Head of Operations, Pushground
"I worked with Rocio at Pushground and I can tell she is the most dedicated person ever, she has a unique ability to take complex projects and turn them into beautifully designed, user-friendly products. One of Rocio's standout qualities is her collaborative spirit. She excels at working within cross-functional teams, effectively communicating her ideas, and incorporating feedback from various collaborators. Her positive attitude and willingness to listen to others' perspectives make her a pleasure to work with.
In addition to her professional abilities, Rocio is a person of great integrity and character. She approaches challenges with a can-do attitude, always seeking solutions and showing a remarkable level of resilience."
OCT 2023
Enrique Nogales
COO, ProntoPiso
"It has been a pleasure working with Rocío, very professional and detail-oriented. She successfully implemented a project development and prioritization methodology in the company that will undoubtedly be very helpful. I wish her the greatest success."
MAR 2022
Natalia Rodríguez
QA Analyst, ProntoPiso
"Rocío helped improve the definitions and functional documentation in the company, streamlining communication between the development team and the business, facilitating the tasks of new projects. She is very professional in her work and always motivated to learn."
JAN 2022
Víctor Merino
CTO, ProntoPiso
"Rocío has taken on an important challenge within the company; she has assisted in gathering requirements and communicating them to the technology department.
She is a highly proactive person with great attention to detail who does not hesitate to go the extra mile. She is eager to continue growing in the Product area, which adds an extra layer of motivation."
DEC 2021
Testimonials
Andrea Villa
UX/UI Designer, Freelance
"Rocio is designing a highly complex and innovative solution with the potential to revolutionize how parents purchase baby products. It has been a genuine pleasure to assist her, connecting the insights from her research with the most relevant design solutions to meet both users' needs and business goals."
JUNE 2024
David Martínez
CEO, Pushground
"I had the pleasure of working with Rocío, whose curiosity and effectiveness always stood out.
As a Product Designer, Rocío demonstrated an exceptional combination of UX skills and good design, a rare and valuable mix in the field.
Her ability to communicate ideas clearly and effectively complemented her technical skills, making her stand out in both the creative and practical aspects.
In summary, Rocío is an outstanding team player and an incredible asset to any team looking to innovate and execute with excellence."
dec 2023
Danelia Rios
Head of Operations, Pushground
"I worked with Rocio at Pushground and I can tell she is the most dedicated person ever, she has a unique ability to take complex projects and turn them into beautifully designed, user-friendly products. One of Rocio's standout qualities is her collaborative spirit. She excels at working within cross-functional teams, effectively communicating her ideas, and incorporating feedback from various collaborators. Her positive attitude and willingness to listen to others' perspectives make her a pleasure to work with.
In addition to her professional abilities, Rocio is a person of great integrity and character. She approaches challenges with a can-do attitude, always seeking solutions and showing a remarkable level of resilience."
OCT 2023
Maria Tsibranska
Account Manager, Pushground
"I had the privilege of working with Rocio at Pushground, and I can confidently say that she is one of the most passionate and detail-oriented people I've had the pleasure of collaborating with.
Rocio possesses a unique ability to listen attentively and delve deep into problems, ensuring that she understands them thoroughly before proposing solutions.
What sets Rocio apart, however, is her exceptional teamwork. Even when I approached her with tasks outside her immediate expertise, she eagerly and passionately contributed her insights and support. She consistently goes the extra mile to research and combine her analytical and creative talents to deliver innovative solutions and help those around her.
If you're seeking a dedicated, detail-oriented, and collaborative product designer who can deliver exceptional results, I wholeheartedly recommend Rocio. She is a valuable asset to any team, and I have no doubt that she will continue to excel in her career."
OCT 2023
Laura Buena
Marketing Specialist, Pushground
"I had the privilege of working closely with Rocio. This past year has shown me her passion for creating, visually appealing, and intuitive interfaces.
One of the things that sets Rocio apart is her collaborative spirit and her effective communication and problem-solving skills have been invaluable in our projects, she is always looking to improve the user experience and carry out A/B tests to find the best solutions.
She has an innate ability to understand user needs and translate them into visually stunning interfaces that not only look great but also enhance the overall user experience.
I have no doubt that Rocio will continue to excel in her career as a UI/UX Product Designer and will be an asset to any team fortunate enough to have her. She is not only a talented designer but also a wonderful colleague and team player."
OCT 2023
Irina Vaskova
Head of Demand, Pushground
"Rocio is one of the most responsible person with whom I was glad to work with.
Rocio made an invaluable asset to our team. She consistently demonstrated exceptional design skills and a deep understanding of user experience as a product designer. Her contributions played a pivotal role in enhancing our platform's usability and aesthetics.
In only few months she has completely understood our industry which is not that easy, she was always asking questions for better understanding and digging into all possible informational channels. Her ability to grasp the complexities of our industry allowed her to create user-centric designs that resonated with our clientele.
The whole team was appreciating her as a part of us!"
OCT 2023
Enrique Nogales
COO, ProntoPiso
"It has been a pleasure working with Rocío, very professional and detail-oriented. She successfully implemented a project development and prioritization methodology in the company that will undoubtedly be very helpful. I wish her the greatest success."
MAR 2022
Natalia Rodríguez
QA Analyst, ProntoPiso
"Rocío helped improve the definitions and functional documentation in the company, streamlining communication between the development team and the business, facilitating the tasks of new projects. She is very professional in her work and always motivated to learn."
JAN 2022
Víctor Merino
CTO, ProntoPiso
"Rocío has taken on an important challenge within the company; she has assisted in gathering requirements and communicating them to the technology department.
She is a highly proactive person with great attention to detail who does not hesitate to go the extra mile. She is eager to continue growing in the Product area, which adds an extra layer of motivation."
DEC 2021
Testimonials
Andrea Villa
UX/UI Designer, Freelance
"Rocio is designing a highly complex and innovative solution with the potential to revolutionize how parents purchase baby products. It has been a genuine pleasure to assist her, connecting the insights from her research with the most relevant design solutions to meet both users' needs and business goals."
JUNE 2024
David Martínez
CEO, Pushground
"I had the pleasure of working with Rocío, whose curiosity and effectiveness always stood out.
As a Product Designer, Rocío demonstrated an exceptional combination of UX skills and good design, a rare and valuable mix in the field.
Her ability to communicate ideas clearly and effectively complemented her technical skills, making her stand out in both the creative and practical aspects.
In summary, Rocío is an outstanding team player and an incredible asset to any team looking to innovate and execute with excellence."
dec 2023
Danelia Rios
Head of Operations, Pushground
"I worked with Rocio at Pushground and I can tell she is the most dedicated person ever, she has a unique ability to take complex projects and turn them into beautifully designed, user-friendly products. One of Rocio's standout qualities is her collaborative spirit. She excels at working within cross-functional teams, effectively communicating her ideas, and incorporating feedback from various collaborators. Her positive attitude and willingness to listen to others' perspectives make her a pleasure to work with.
In addition to her professional abilities, Rocio is a person of great integrity and character. She approaches challenges with a can-do attitude, always seeking solutions and showing a remarkable level of resilience."
OCT 2023
Maria Tsibranska
Account Manager, Pushground
"I had the privilege of working with Rocio at Pushground, and I can confidently say that she is one of the most passionate and detail-oriented people I've had the pleasure of collaborating with.
Rocio possesses a unique ability to listen attentively and delve deep into problems, ensuring that she understands them thoroughly before proposing solutions.
What sets Rocio apart, however, is her exceptional teamwork. Even when I approached her with tasks outside her immediate expertise, she eagerly and passionately contributed her insights and support. She consistently goes the extra mile to research and combine her analytical and creative talents to deliver innovative solutions and help those around her.
If you're seeking a dedicated, detail-oriented, and collaborative product designer who can deliver exceptional results, I wholeheartedly recommend Rocio. She is a valuable asset to any team, and I have no doubt that she will continue to excel in her career."
OCT 2023
Laura Buena
Marketing Specialist, Pushground
"I had the privilege of working closely with Rocio. This past year has shown me her passion for creating, visually appealing, and intuitive interfaces.
One of the things that sets Rocio apart is her collaborative spirit and her effective communication and problem-solving skills have been invaluable in our projects, she is always looking to improve the user experience and carry out A/B tests to find the best solutions.
She has an innate ability to understand user needs and translate them into visually stunning interfaces that not only look great but also enhance the overall user experience.
I have no doubt that Rocio will continue to excel in her career as a UI/UX Product Designer and will be an asset to any team fortunate enough to have her. She is not only a talented designer but also a wonderful colleague and team player."
OCT 2023
Irina Vaskova
Head of Demand, Pushground
"Rocio is one of the most responsible person with whom I was glad to work with.
Rocio made an invaluable asset to our team. She consistently demonstrated exceptional design skills and a deep understanding of user experience as a product designer. Her contributions played a pivotal role in enhancing our platform's usability and aesthetics.
In only few months she has completely understood our industry which is not that easy, she was always asking questions for better understanding and digging into all possible informational channels. Her ability to grasp the complexities of our industry allowed her to create user-centric designs that resonated with our clientele.
The whole team was appreciating her as a part of us!"
OCT 2023
Enrique Nogales
COO, ProntoPiso
"It has been a pleasure working with Rocío, very professional and detail-oriented. She successfully implemented a project development and prioritization methodology in the company that will undoubtedly be very helpful. I wish her the greatest success."
MAR 2022
Natalia Rodríguez
QA Analyst, ProntoPiso
"Rocío helped improve the definitions and functional documentation in the company, streamlining communication between the development team and the business, facilitating the tasks of new projects. She is very professional in her work and always motivated to learn."
JAN 2022
Víctor Merino
CTO, ProntoPiso
"Rocío has taken on an important challenge within the company; she has assisted in gathering requirements and communicating them to the technology department.
She is a highly proactive person with great attention to detail who does not hesitate to go the extra mile. She is eager to continue growing in the Product area, which adds an extra layer of motivation."
DEC 2021
On repeat
Navigation
Contact
Available for work
Case Studies
2026 Rocío Álvarez. All rights reserved.
On repeat
Navigation
Contact
Available for work
Case Studies
2026 Rocío Álvarez. All rights reserved.
On repeat
Navigation
Contact
Available for work
Case Studies
2026 Rocío Álvarez. All rights reserved.